How To Use The Adwords Keyword Selector Tool For Your Adwords Campaign
As you begin creating and writing compelling ads for your Google Adwords campaign, it's important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free tool allows you to find the most profitable and popular keywords in your niche, and can also help you drill down related keywords that you can use for other campaigns or just general keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you've written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.
Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:
Start with a broad search. Using very specific keywords or keyphrases with regards to Google Adwords may not be a good idea because you only get mediocre results. Do a broad search instead and drill down your results using the 'synonyms' tool that offers suggestions and variations as part of the results.
Create different ad groups using a set of similar keywords. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working - and what isn't. You can also make use of the 'relevant keywords' feature already built into the Google Adwords Keyword Selector Tool that helps you narrow down your search with ease.
Use a 'negative keywords' strategy. Google Adwords campaign's optimization may require evaluating words and phrases that do not in favor of your market; you may adjust the Google Adwords tool so that it will only display relevant words. For example, if you are selling greeting cards but your basic search keeps showing results for 'free greeting cards,' you can eliminate the word 'free' by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word 'free' will not be seen.'
Use the Site Content feature if you don't know where to start. Google can scan your web page and offer suggestions of keywords based on your site's content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. When the scanning process is complete, you will see a list of highly targeted keywords related to these ideas and topics in your results.
Location, location, location. Including the location (a town, a city, or a state) to the key term or key phrase is very crucial. If you are currently establishing a service or product in a specific area or location, it can be very useful since the traffic you get out of these keywords will definitely be higher and qualified ones compared to general search. Find the best combinations for your ad campaign by adding a keyword or keyphrase with a location.