Off Page SEO Basics
Search Engine Optimization or otherwise known as SEO has always been an important part to an online business. More than 80% of the traffic for the website will come from search engines results pages (SERP?s). It is imperative that the correct SEO techniques are utilized to create a prominent position for your website within the searches.
SEO is made up of two different techniques, On Page SEO and Off Page SEO. You will need both methods for optimal results but you will use Off Page SEO for reaching a higher page rank (PR) for your website after it has been launched.
Off Page SEO is used to increase your link popularity. You will notice that your link popularity is represented by the number of backlinks your website contains. You can visit specific websites on the internet that will show you your websites current popularity. The higher the number is the higher your page rank (PR) popularity. You can increase your websites popularity by incorporating more backlinks to your site. This is not as easy as it may sound. Google will not care for reciprocal links where you have traded links with another site. You will be expected to obtain unilateral links to your website to increase its PR.
One of the better ways to do this is to have only the highest quality content on your website. If you are displaying only unique, informative, and useful information then you are more likely to have other websites that are willing to link to yours.
Below you will find a list of other methods that are being used to increase link popularity. Not everyone has the time or ability to create high quality content for their websites and constantly update it to keep it fresh and new.
Article Marketing: Thousands of article directories are located on the internet. Some of them have extremely high page ranks (PR); you can use them to increase your PR as well. For as little as $25 you can have some sites submit your article to over 200 directories. For each article you submit there is a resource box included for you to place a link to your site as well as introduce yourself or your company. Having your article on a high ranking site will increase your link popularity and drive more traffic to your site.
Forum Marketing: Online forums or communities are everywhere on the web. They can be used to increase your pages PR. You should find the ones that relate the closest to your websites topic and begin posting. Use your signature box to place your website link in and with every post you make you will have a page linking back to your website.
Advertise on Craigslist: Who cares if no one reads the ad, just place it and don?t forget your link. This site has a rare score of PR7 and having a link back to your site from a page with such a high ranking will give your website a huge boost.
Using triangular linking is a way to get around the issue Google has with the reciprocal links. With two or more webmasters you will be able to begin linking to each other?s sites without using reciprocal links. Finding partners can also be helpful.