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Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.

It started out as a way for celebrities to maintain their "good-as-gold" reputation, but is recently becoming more and more common for every day people.

"Googling" potential business partners or associates is not uncommon to the point where someone could easily be tarnishing your reputation in the business world without you even knowing.

With the Internet constantly flowing with new information in these web-orientated times, and the universal popularity of facebook/blogs etc. it is becoming even more simple for anyone to tarnish your reputation, be it an annoyed client, journalist, customer, even a (probably an ex) lover.

This is where the top SEO companies such as ourselves come in. We can in some cases remove some of the unflattering material (although this is very difficult to do) and then we bombard your name with more suitable content, blogs, websites articles etc and then promote them into the top listings.

The effect that this has is that as the more complementary material moves up the rankings, it pushes the unwanted content down, and after some time, this occurs to such an extent that the harmful information moves down to the 4th, 5th, 6th page where it will very rarely be found.

A search in Google for Kate Moss will show that she has recently had her name cleaned. As in the listings all of the more salacious stories about her are on the second and third pages and the top ten results are filled with only positive listings. In light of her recent news worthiness this would not be the case if the results were ranking completely naturally.

Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.