The Emerging Of Online Reputation Management
Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.
This practise is being used more and more not only by the rich and famous, but by the not so rich and the not so famous.
It is becoming almost commonplace to "Google" potential business associates or partners, therefore if people want to tarnish your reputation for whatever reason, they will most likely get a page ranked in the top Google results page for the search for your name. This could happen without you even knowing.
In these technically minded times, the Internet is always bubbling with information and the sudden popularity of things like facebook and my space means it's simpler for a ticked off customer, journalist, even lover to damage your reputation should they so wish.
This is where you will need the services of a leading search engine optimization company, like us. We can simply remove some of this unwanted material in some cases, but this is a very difficult process. What we then do is fire large quantities of positive information in blogs, content, websites etc. at your name and push it above the negative stuff in the rankings so that it gets buried deeper than anyone will look when researching you.
What this effectively achieves is that as the SEO magic is worked on the positive content and it moves up the search engine rankings, it will push the unwanted material down to where far fewer people are ever likely to find it.
If you "Google" Kate Moss you will find that the first page is filled only with positive information, despite her recent capers which have been all over the news. From this we can surmise that she has employed this technique to try and maintain her online reputation, and she is still arguably the world's most popular model.
Google works in much the same way as the rest of the world in that bad news travels further than good news, so having good news out there is essential if you dont want surfers all over the world to read negative things about you.